AI Advisory + Commercial & Technology Law firm
Deep tech experience. Practical advice. Faster decisions.
Located in Melbourne & Sydney. Supporting clients across Australia
We provide AI, Technology, IP and Commercial Legal services for businesses across Australia - from startups to global enterprises.
Whether you're a solo freelancer or an established scale-up, we provide practical advice and solutions.
With our global experience supporting large international organisations, we bring smart, practical and strategic solutions.
Industries we’ve supported
Technology
Online businesses
Consulting and Professional Services
Healthcare and Health Tech
Financial institutions
Insurance
Creatives and Digital services
Manufacturing
SaaS businesses
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mobile apps
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online platforms.
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healthtech
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fintech
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edtech
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hardware companies
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technology related consultants
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online Businesses
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financial institutions
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Insurance
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professional services and consultants
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Creatives
SaaS businesses | mobile apps | online platforms. | healthtech | fintech | edtech | hardware companies | technology related consultants | online Businesses I financial institutions I Insurance I professional services and consultants I Creatives
Our experience includes
AI & DATA
AI vendor contracting
AI Data licensing + data sharing agreements
AI governance frameworks and policy development
COMMERCIAL & TECH DEALS
Commercial Agreements - MSA’s, SOW, Supply, consulting and service agreements
SaaS / enterprise agreements
Procurement / RFP Support
Strategic alliances, partnerships / reseller programs / channel / VAR programs
Shareholder / founders agreements
Negotiation strategy & deal support
IP
IP protection + ownership
Confidentialty Agreements (NDAs)
GOVERNANCE, SCALE & SUPPORT
Contract playbooks + templates
Negotiation strategy + deal execution
Policy Development
Legal process optimisation (tools, templates & scalable workflows)
Outsourced Tech/Commercial Counsel Retainer
Practical Legal and commercial support tailored to your needs and requirements
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You’re building fast — but the legal foundations can’t be an afterthought. If you're unsure:
What agreements to use with your co-founders, developers, employees or first clients
Whether your website is legally compliant
We can help you launch without the legal overwhelm.
Service include:
Business structure and founder agreements, SaaS & cloud contracts, licensing, Website legals, Employment agreements, Compliance.
See Full Service List → -
You're gaining traction — and new legal risks are appearing. You might be wondering:
How can we effectively negotiate an agreement with one of our largest clients?
Is our SaaS agreement strong enough to scale?
How do we stay compliant with data and privacy laws?
What happens if a key contractor walks?
Are we legally prepared for growth?
While scaling quickly, how can we improve productivity and reduce risks within the business?
We support growth-stage businesses with legal systems that scale — so your legal function grows with you, not behind you.
Services include:
Commercial contract negotiations (MSA’s, SaaS agreements, license terms), Privacy, Investor/Shareholder agreements, Partner Agreements, Event Agreements, Procurement and Vendor agreements, Employment agreements, Risk management systems.
See Full Service List → -
You're managing complex risks, more employees, and maybe even in-house legal. But you still need:
Sharp commercial contract negotiation
Fractional legal support or overflow coverage
Strategic legal advice on governance and risk management
We partner with in-house teams and executives to solve high-level legal challenges and act as a true legal function of your business.
Services Include:
Complex commercial negotiations and redlines, policies, training, playbooks, risk management
Not sure where you fit? Let’s talk.
We’ll help you pinpoint what you need — and leave out what you don’t.
Meet Your In-House Legal Partner - Calina Popovski
Hi, I’m Calina — founder of Pixel Legal. After 17+ years working with fast-growing tech companies (Google, Amazon Web Services, Atlassian + Accenture), in both the legal, operations, finance, and sales teams, I started Pixel Legal to make legal advice feel clear, practical and genuinely useful. I’ve seen how practical and strategic legal advice can support real growth.
I understand your needs and industry because I’ve worked inside it, not just beside it. Here, you get both legal experience and commercial know-how. I’ve helped tech, financial institutions, insurance companies, consultants, health and innovative businesses manage commercial agreements, contracts, IP, technology, risk management, compliance, and I’ve also helped them scale smartly.
Smart Legal & Strategic Advice — Tailored to You
Worried about cost or complexity?
We offer fixed fees, clear scopes and practical solutions.
Worried about timing?
We’ll ask about your timeline in our first call and give you a clear answer. If we can meet it, we will — and if not, we’ll be upfront from the start.
Not sure which law firm to choose?
We’ve worked inside tech businesses — not just as lawyers, but alongside sales, ops, and finance teams. That means we get where you’re coming from and deliver legal support that fits the way you work.
Testimonials
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I had an excellent experience working with Calina at Pixel Legal! She assisted me with reviewing business lease and preparing a shareholder agreement, and her professionalism truly stood out. Calina was knowledgeable, attentive to detail, and made the entire process easy and stress-free.
I highly recommend Calina and Pixel Legal to anyone in need of legal services. Her expertise and friendly approach made a big difference and I'm very grateful for her support:) Dragana (Check out the review on Google) -
We brought Calina in to review and negotiate a Saas agreement, and she was amazing to work with. She understood our needs straight away and pointed out a bunch of things we hadn’t even thought about. Everything was explained clearly which made the whole process so much easier.
When it came to negotiating, she helped us push back on the right things and get way better terms than we expected. We’ll definitely keep working with her.
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I went to Calina from Pixel Legal to review my business lease and to prepare a shareholder agreement. She was excellent to deal with — clear, efficient, and genuinely interested in making sure everything was done properly. I really appreciated how she explained things and picked up on details I would have missed. It’s reassuring to have someone so thorough and approachable handling the legal side of my business. Highly recommend her. Uriel (Check out the review on Google)
Ready to Build a Stronger, Productive, Safer Business?
Pixel Legal is here to help you take control of your commercial agreements, IP, policies, processes and make smarter, safer business decisions while working productively. We go beyond surface-level advice to deeply understand your business and deliver tailored solutions.